Alcatel’s Flagship Smartphone Combines the Perfect Amount of Design and Features with a Limited Time Canada Exclusive Virtual Reality Experience
IRVINE, Calif. – September 21, 2016 – Alcatel – the number four mobile phone manufacturer in North America – today announced the high-performing and value-packed IDOL 4 is coming soon to Videotron. In addition to the IDOL 4, Videotron will also offer the Alcatel Virtual Reality Goggles for IDOL 4 exclusively in Canada as a limited time gift with purchase only at participating Videotron stores, allowing users to experience hours of VR content via the Alcatel VR launcher and pre-loaded Littlstar app. A follow-up to the award-winning IDOL 3 – also sold at Videotron and widely regarded as one of the best smartphone values of 2015 – the IDOL 4 brings a new level of design and features that has made Alcatel’s IDOL flagship line one of the most prized in the industry. Customers can purchase IDOL 4 at Videotron stores in the Quebec province starting September 30.
“Alcatel continues to give our customers in Canada a better experience-driven value with our IDOL smartphone series and the all-new IDOL 4 at Videotron,“ said Steve Cistulli, President and General Manager for Alcatel, North America. “And by also offering our VR experience exclusively at Videotron in Canada, customers have the opportunity to experience even more from their smartphone.”
Pairing the perfect balance of performance and design IDOL 4 offers an enticing smartphone value that is unmatched. Maintaining the familiar lightweight and sleek design that has been the heritage of the IDOL smartphone line, the IDOL 4 features an all glass body and full metallic frame for an elegant look and feel. It also comes with a brilliant 5.2-inch Full-HD display, giving users a richer, more vibrant viewing experience – even in direct sunlight. IDOL 4 also offers a powerhouse audio experience, packing dual 3.6-watt speakers featuring Waves Audio technology to make sure you always have the best settings for listening to music or watching movies. Powered by an efficient Qualcomm® Snapdragon™ Octa-Core processor, and a battery that will last throughout the day, IDOL 4 is built to handle any task thrown at it.
“We are very pleased to be carrying this new addition to the IDOL line,” said Bertrand Hébert, Vice-President, Marketing, Telecom of Videotron. “We are particularly excited about being able to continue bringing customers phones that combine the latest technology with increased flexibility in a wide variety of real-life situations, all in one device. The addition of the Alcatel IDOL 4 to our selection of advanced devices is another example of our commitment to offering our customers high-performance hardware at a reasonable price.”
Alcatel is also introducing a new innovative feature found only on IDOL 4 – the Boom Key experience. This physical button, located on the right side of the device, creates simple experience enhancements to a variety of features including the camera, audio, user experience and more. Thanks to this experience button, users can now take instant photos going from pocket to picture in just seconds, long press for burst shot photos, boost the loudness and bass of the speakers while listening to music while also creating a more immersive audio experience, enhance the voice clarity and loudness while making a phone call, and even instantly live stream while recording a video to easily share those moments with friends. The Boom Key can also be assigned to any application on the device to quickly open that favourite application.
Additional IDOL 4 Features Include:
- 5.2-inch Full-HD (1920×1080) Display
- Qualcomm Snapdragon 617 Octa-Core Processor (4×1.5GHz + 4×1.2GHz)
- Dual 3.6-Watt Speakers Featuring Waves Audio Technology
- 13MP Main Camera + 8MP Wide-Angle Front Camera
- 2610mAh Battery for up to 16 hours of Talk Time
- 2GB RAM + 16GB ROM (with MicroSD support up to 128GB)
- Android Marshmallow 6.0.1 Operating System
For more information and full product specifications on IDOL 4 for Videotron, please visit Alcatel’s website.
About Alcatel Mobile Devices
TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Currently the #4 mobile handset manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.
TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.
For more information, please visit Alcatel’s website.
###
