Delivering The Perfect Amount of Smart Value, the Alcatel TRU Offers Budget Conscious Users a Pocket-Friendly Balance of Features and Performance

IRVINE, Calif. – August 15, 2016 – Alcatel – a top five smartphone manufacturer in North America – today unveiled TRU, its latest value-packed smartphone for MetroPCS customers. Continuing Alcatel’s partnership with MetroPCS, the TRU combines all-around reliability with a pocket-friendly design. Offering the perfect amount of smartphone for less than the average date night at the movies, TRU will be available at participating MetroPCS stores nationwide beginning today for $29.00 with eligible phone activation or upgrade.

“Delivering a great smartphone value to all our customers is at the heart of everything we do at Alcatel, and with the launch of TRU, we’re delivering an exceptional value focused smartphone that meets the balance of features and performance at an ultra-affordable price,” said Steve Cistulli, President and General Manager for Alcatel, North America.

With its soft noir faux leather back, TRU offers a comfortable and easy to hold in-hand experience out of the box. Complimented by a reliable quad-core processor and efficient all-day battery, this budget conscious smartphone offers users the perfect amount of smart value.

TRU also features a unique photo experience not often found in most smartphones, which brings Polaroid™ enhanced camera software right to the device’s camera application. This enhanced photo experience allows users to more easily capture and customize those picture perfect moments to share with their friends and family.

Alcatel TRU Key Features Include:

Easy to navigate 5-inch FWVGA (854 x 480) display
Reliable 1.1GHz Qualcomm® Snapdragon™ quad-core processor (MSM8909) for smooth multi-tasking
All-day use with an efficient 2000mAh battery
Polaroid enhanced camera software for capturing picture perfect moments with TRU’s 5MP main camera with auto-focus and 2MP front camera with fixed-focus
Expandable MicroSD storage up to 32GB to compliment TRU’s 8GB of ROM and 1GB of RAM
4G LTE data speeds (B2/4/12)
Easy to use Android L operating system
For more information on TRU, please visit Alcatel’s website.

About Alcatel Mobile Devices
TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Currently the #4 mobile handset manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

For more information, please visit Alcatel’s website.


Media Contact:
Jason Gerdon

Based on IDC’s reporting of total mobile phone market share for North America as of Q2 2016.
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