ALCATEL ONETOUCH’s PIXI FIRST — First Class Smartphone at an Entry Level Price

  • One of the slimmest 4-inch smartphone on the market
  • Fast 3G+ connectivity and quad core processor
  • 5 Mpxl rear and 2 Mpxl front camera for great shots and selfies
  • Premium colors with metallic finishing – Soft Slate, Metal Silver, Metal Gold and Rose Gold
  • Long-lasting battery offering 300 hours standby time and 7 hours talk time

IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand’s affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it’s own when it comes to offering the most sought-after features at an accessible price.

“PIXI FIRST demonstrates ALCATEL ONETOUCH’s dedication to offering premium smartphones that are accessible to everyone,” said Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH. “You won’t see such attention to detail and high-end features in other smartphones in this category.”

High-Quality Photos, Videos and Selfies

Great photos and videos are no longer out of reach for smartphone users on a budget. PIXI FIRST’s 5 Mpxl rear camera with flash and 2 Mpxl front camera allow you to take great shots and selfies.

Careful Attention to Design Details
The ALCATEL ONETOUCH design team did not hold back when it came to the details of the PIXI FIRST. The 4-inch display is nicely packed in the 9.7mm slim body which is amongst the slimmest 4-inch handsets on the market. The elegant covers with metallic finishing are available in four colors: Soft Slate, Metal Silver, Metal Gold and Rose Gold.

Great Looks Backed by Quality Technology
The beautiful exterior is backed by hardware for a first class performance. PIXI FIRST boasts a 1.2 Ghz quad-core processor for speedy games and apps, as well as 3G+ connectivity for fast streaming and browsing. Last but not least, the long lasting battery keeps your smartphone running with 300 hours standby time and 7 hours talk time.

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For more product information, please visit our pressroom: http://www.alcatelonetouch.com/global-en/news

About ALCATEL ONETOUCH

ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For more information, please visit http://www.alcatelonetouch.com.

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