Category: US

With the recent unveiling of the brand’s new look and feel at Mobile World Congress, Alcatel eyes further North American business and brand expansion; with a focus on the Gen-X and Millennial consumer segments

IRVINE, Calif. – March 29, 2016 – Alcatel – the number four mobile phone manufacturer in North America – today announced the rollout of its new branding for the North American market. Unveiled globally during last month’s Mobile World Congress in Barcelona, this new branding simplifies the company’s image from ALCATEL ONETOUCH, and now aligns the leading global mobile technology brand under the Alcatel name with a new logo and renewed market focus. Continue reading “OUT WITH THE OLD, IN WITH THE NEW: ALCATEL UNVEILS THE COMPANY’S NEW GLOBAL BRANDING IN NORTH AMERICA”

• Alcatel’s first 2-in-1 device powered by Windows 10 is one of the few connected 10-inch 2-in-1s on the market
• A quad-core Intel processor combined with Windows 10 provides for maximum productivity during the day
• Dual front speakers with 3D audio effect and coupled with a high-resolution IPS display guarantee a stunning surround sound experience
• Innovative, detachable 4G LTE keyboard can serve as a Wi-Fi hotspot for up to 15 devices; a great way to stay connected in a jiffy!
• Multiple ports, including standard USB, micro USB and micro HDMI, make adaptors a thing of the past

MWC, Barcelona, 22 February, 2016 – Increasing its offering of Windows devices, alcatel announced the launch of its PLUS 10 2-in-1 device, running on the latest Windows 10 operating system. Continue reading “Alcatel Launches PLUS 10, its first 2-in-1 LTE Connected Device Powered by Windows 10”

• 3 devices for 3 desires: POP 4, POP 4+, POP 4S
• Vast collection of colors and styles: Hairline-Brushed, Leather, Wood, Baby Skin
• Curved design with a slim body and fully laminated black crystal display
• Take great group selfies in the parties with the front camera of wide viewing angle and front flash
• 4G LTE for fast browsing and streaming

MWC, Barcelona, 22 February, 2016 – alcatel announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience. Continue reading “Alcatel Launches POP 4 Series: The most customizable smartphones, inside and out, to best suit all desires”

• The Boom Key delivers an innovative user experience by offering custom-made features for taking photos, listening to music, the user interface and gaming
• The IDOL 4 series offers a stunning display and pro-quality camera
• The superior audio experience is supported by Waves and JBL with high quality in-box JBL headphones
• The IDOL 4 series is reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down
• VR-in-the-box: the innovative product packaging is a pair of VR goggles, creating an immersive virtual reality experiences anytime, anywhere*

MWC, Barcelona, 20 February, 2016 – Alcatel announces its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience. Continue reading “IDOL 4 Series Takes Everything Up a Notch With Augmented Multimedia Features and the Boom Key Experience”

• Alcatel will operate under the name alcatel, with a new logo and new focus
• The brand will increase its engagement with millennial customers
• Alcatel will continue to create curated, carefully considered, fun devices at the right price point

MWC, Barcelona, 20 February 2016 – Alcatel, a member of TCL Communication, announces that it will now be operating under the name alcatel. Continue reading “Keeping It Simple: ALCATEL ONETOUCH Becomes alcatel”

The brand was among IDG’s Global Smart Phone Top 10 and the Global Smart Connected Devices Top 15

Las Vegas, January 11, 2016 – During the 49th International Consumer Electronics Show (CES), ALCATEL ONETOUCH, a brand of TCL Communication, was recognized twice at an awards ceremony for the 2015-2016 Global Top Brands hosted by International Data Group (IDG). ALCATEL ONETOUCH was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15. Brands such as Samsung, Apple, Huawei and Lenovo are also on both lists. Continue reading “ALCATEL ONETOUCH Recognized Twice in the 2015-2016 Global Top Brands”