IRVINE, Calif. – January 4, 2017 – Alcatel, the fourth-largest mobile phone manufacturer in North America and a brand under TCL Communication (TCT), in partnership with CBS Interactive, is debuting a VR experience during CES 2017 that will give fans a look back at major ships from the Star Trek franchise. This VR content will be available at CES and as a 360 video on CBS’ YouTube channel. The immersive VR experience is part of Alcatel’s partnership with CBS All Access as an official digital presenting sponsor for its upcoming original series, Star Trek: Discovery. The CBS All Access subscription service also offers every episode of all previous Star Trek television series on demand.
“The Star Trek legacy is among the most iconic in American pop culture. Partnering with CBS Interactive to bring these quintessential show experiences to life not only expands our brand presence here in North America, but also honors our commitment to delivering consumers rich, engaging content,” said Steve Cistulli, President and General Manager for TCL Communication (TCT), North America.
To enjoy the Star Trek VR experience at CES 2017, please visit the TCL booth #12929 at the Las Vegas Convention Center, Central Hall. For more on Alcatel devices, please visit www.alcatelonetouch.us.
About Alcatel Mobile Devices
Alcatel mobile devices are developed, manufactured and sold by TCL Communication Technology Holdings Limited (TCT) with its North America headquarters based in Irvine, California. TCT is a wholly owned company of TCL Corporation, a global consumer electronics brand with products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCT is currently the fourth largest handset manufacturer in North America, operating nine R&D centers worldwide and employs over 13,500 people globally. For more information, please visit www.TCTUSA.com.
TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, the 24/7 digital news network CBSN, and CBS Sports’ digital brands as well as digital-first properties in key content verticals, including CNET, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound. Follow CBS Interactive on Twitter at https://twitter.com/cbsi and on Facebook.
###
Media Contact:
Jason Gerdon
Email: PR.NA@TCTUSA.com