As one of the fastest-growing smartphone brands in North America, ALCATEL ONETOUCH backs its commitment to growing its brand with a new MLS partnership
IRVINE, Calif. and TORONTO, Canada – June 20, 2015 – ALCATEL ONETOUCH – the fifth largest smartphone manufacturer in North America* – today announced that the brand will be the Official Smartphone Partner of Toronto FC. The multi-year partnership is the first of its kind for ALCATEL ONETOUCH and represents the company’s most significant brand investment to date in Canada, with an extended reach to a wider North American audience.
The partnership will include a focus on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, as well as in-market promotions.
“We’re excited to announce this new strategic partnership with Toronto FC, delivering on our commitment to build engagement around our brand as we continue to rise as one of the top smartphone manufacturers in the region.” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “The two brands align well as we’re both cut from a common thread, with the focus to deliver a great experience for our fans. As the official smartphone partner, we have a unique opportunity to reach new audiences and deliver on our brand promise to bring value and enable memorable experiences to Toronto FC fans.”
“Toronto FC is proud to be ALCATEL ONETOUCH’s first partner in the Canadian sports market,” said Dave Hopkinson, Chief Commercial Officer for MLSE. “TFC is constantly looking for ways to enhance the fan experience at BMO Field and at home. ALCATEL ONETOUCH, through its innovative, leading edge products like the Idol 3, enables fans to connect with the team and create memories that will last a lifetime. We are excited to introduce ALCATEL ONETOUCH to our TFC fans.”
In addition, ALCATEL ONETOUCH was the Presenting Sponsor of the Dwayne De Rosario Testimonial Match held at BMO Field on June 20, 2015, which celebrated the career of Toronto FC’s top scorer. ALCATEL ONETOUCH also presented Dwayne De Rosario with a $10,000 (CAD) donation for the DeRo Foundation.
To learn more about the ALCATEL ONETOUCH in Canada, please visit www.alcatelonetouch.ca. You can also learn more about Toronto FC’s 2015 campaign and upcoming fixtures at www.torontofc.ca.
*Strategy Analytics – North America Smartphone Vendor & OS Market Share by Country: Q1 2015
About ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.ca
About Maple Leaf Sports & Entertainment (Toronto FC)
Maple Leaf Sports & Entertainment (MLSE) one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square, three digital channels – Leafs TV, NBA TV Canada and GOLTV Canada and has a partnership with Live Nation – the biggest concert promoter in the world. MLSE has also invested in five of Toronto’s sports facilities – Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA Training Grounds at Downsview Park, home of Toronto FC’s Academy and the First Team’s practice facility, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.
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